Launches, positioning,
and go-to-market.

Director of Industry Marketing, Retail, Services & Healthcare

• Industry positioning. Built vertical-specific messaging and go-to-market strategies for Retail, Healthcare, and Services across Small Business and Enterprise, turning complex payment and commerce capabilities into clear value for merchants, partners, and sales.
• Product launch execution. Launched Clover's Professional Services and Healthcare vertical solutions with merchant-focused positioning, customer stories, and proof points that drove adoption across sales, marketing, and partner channels.
• Event strategy. Led the Clover x Shark Tank Summit with Sony Pictures Television, pairing Shark Tank investors with small-business merchants. Winner of the BizBash Best Brand Collaboration award for 2025.

GTM Product Marketing Manager

• Go-to-market strategy. Created the GTM plan for MOQ1.com, a new B2B SaaS platform, spanning digital marketing, sales enablement, and trade-show activations, plus an integrated marketing calendar bridging two merging companies.
• Business development. Built and reported KPIs and strategy to alphabroder, Bespoke, and S&S Activewear executives to foster collaboration between partner companies through an acquisition.

Global Retail Marketing Manager · Cupertino, CA

• Product launches. Developed and executed worldwide retail marketing strategy for iPhone 15, owning plans, positioning, budgets, and timelines across email, web, push, the Apple Store app, paid media, PR, and in-store signage and events.
• Messaging & positioning. Built customer-facing messaging and promotional strategy for iPhone commercial programs, lifting awareness of trade-in, financing, and upgrade offerings by up to 20%.
• Program activations. Led the 2019 window-display program and scaled it to 418 stores globally, driving up to a 10% increase in unplanned customer visits.
• Planning & budget. Owned annual planning budgets up to $18.8M for in-store technology and hero product marketing, balancing competing partner goals.

Program Manager, Tech Services (IT) · San Francisco, CA

• Operational workflow. Authored the product plan, built user stories, and mapped data flows with HR and IT, saving over $300,000 a year and lifting satisfaction from 57% to 95%.

Product Marketing Manager · San Francisco, CA

• Lifecycle marketing. Managed social, CRM, and email campaigns that drove a 35% lift in retention.